Laura Ballance Media Group is Rigs and Rides Show official public relations and media partner.
The team at LBMG brings a vast amount of experience in marketing over 200 events throughout Western Canada. Our work with clients such as Feld Entertainment’s Disney on Ice brand, The Vancouver International Auto Show, Vancouver Motorcycle Show, EPIC The Vancouver Sun Sustainable Living Expo, West Coast Women’s Show, and the Cloverdale Rodeo & Country Fair illustrates our integrated approach to getting the message out and driving the right kind of event traffic.
LBMG brings a journalistic, story-driven approach to each project, combining media relations and marketing into an advertising strategy. Our goal in marketing events – drive attendance. We are proud of our track record of increasing attendance year-over-year in over 85% of the events we have worked on since 2000.
LBMG has extensive experience integrating media plans with brand strategies and campaigns. For many of our event clients LBMG is the brand strategy designer, media buyer, promotions developer, as well as provider of strategic media relations services. It is our goal to integrate the media plan and brand strategy so closely together that the two work in complete tandem to promote the client or event. In fact, we find this approach extremely cost efficient, resulting in a decrease in the amount of advertising dollars required.
For more info visit www.lbmg.ca